Project Overview

Revive is a conceptual energy drink brand that I created to explore branding and design. I started by developing the name and designing a logo in Adobe Illustrator, going through multiple rounds of iterations to refine the overall look and feel for this brand. From there, I created a flavor lineup and built a consistent color system for each one. I then designed the can layouts in Illustrator and used Photoshop mockups to present the final product in a more realistic and polished way.

Logo Iterations

Revive is a conceptual beverage brand I created to explore branding and packaging design. I started by developing the name and designing a logo in Adobe Illustrator, going through multiple rounds of iterations to refine the overall look and feel. From there, I created a flavor lineup and built a consistent color system for each one. I then designed the can layouts in Illustrator and used Photoshop mockups to present the final product in a more realistic and polished way.

Flavor System

The flavor system was developed to create a cohesive yet flexible visual identity across multiple products. Each flavor uses a distinct color palette to reflect its taste and energy, while maintaining a consistent layout and structure. Layered, organic shapes were introduced to add movement and depth, helping the designs feel dynamic and engaging while still aligning with the overall brand.

Final Mockups

The final designs were applied to can mockups to showcase how the brand translates into a real product. This highlights the consistency of the visual system across different flavors while presenting the packaging in a polished, real-world context.

Tools Used

Adobe Illustrator was used to design the logo and develop the can layouts, focusing on creating a consistent and scalable visual identity across the brand. Photoshop was then used to apply these designs to realistic can mockups, adding lighting, depth, and a more polished presentation. ChatGPT was used as a support tool to help refine written content and organize project descriptions throughout the process.