Habibi Fusion Grill & Cafe Social Media Campaign

Creating a full Instagram presence and email strategy for a local restaurant with no digital footprint
Tools: Photoshop, Canva, Adobe Firefly, ChatGPT

A social media campaign created for Habibi Fusion Grill & Cafe, focused on building a strong online presence from scratch. The goal was to help a local restaurant with no existing digital footprint attract new customers and establish a consistent brand identity. I created a full Instagram mockup with food, lifestyle, and promotional content, along with an email marketing concept to drive engagement and in-store visits. My role included content creation, branding, and messaging, with a focus on keeping visuals consistent and aligned with the cafe’s identity in Oxford, Ohio.

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A fresh new spot to relax, eat, and hang out!
Clean space, great food, and even better vibes, come by and check it out!
#HabibiCafe #CafeVibes #OxfordOH #MiamiUniversity

Content Strategy/Instagram Content

  • Mix of food, lifestyle, and promotional posts

  • Food posts highlight the menu and quality

  • Lifestyle posts show vibe and space

  • Promotions drive people to come in

  • The overall goal is to attract attention and bring in customers

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A little deal to make your day better!
Grab your discount and stop by for something sweet!
#HabibiCafe #Deals #OxfordOH #Foodie

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Fresh, loaded, and made to order!
Exactly what you’re craving, stop by and try it today!
#HabibiCafe #Crepes #Foodie

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It’s all in the details!
From the space to the experience, everything is made for you, stop by and see it for yourself!
#HabibiCafe #CafeAesthetic #OxfordOH #Foodie

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Good people, good food, good vibes!
Bring your friends and come hang out with us!
#HabibiCafe #CafeVibes #MiamiUniversity #OxfordOH

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Can’t choose between matcha and coffee?
Get the best of both, come in and give it a try!


#HabibiCafe #Matcha #CoffeeLovers

Email Marketing

  • Created a welcome email to convert new followers into in-store customers using a simple 10 percent incentive.

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Fresh food made right in front of you, come in and give it a try!
#HabibiCafe #FreshFood #Crepes #OxfordOH

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Your new go to spot in Oxford!
Whether it’s a quick stop or a long hang, come check it out!
#HabibiCafe #LocalEats #MiamiUniversity

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Made for Biscoff lovers!
Sweet, rich, and loaded, stop by and try it for yourself!
#HabibiCafe #Biscoff #DessertLovers