Habibi Fusion Grill & Cafe Social Media Campaign
Creating a full Instagram presence and email strategy for a local restaurant with no digital footprint
Tools: Photoshop, Canva, Adobe Firefly, ChatGPT
A social media campaign created for Habibi Fusion Grill & Cafe, focused on building a strong online presence from scratch. The goal was to help a local restaurant with no existing digital footprint attract new customers and establish a consistent brand identity. I created a full Instagram mockup with food, lifestyle, and promotional content, along with an email marketing concept to drive engagement and in-store visits. My role included content creation, branding, and messaging, with a focus on keeping visuals consistent and aligned with the cafe’s identity in Oxford, Ohio.
Content Strategy/Instagram Content
Mix of food, lifestyle, and promotional posts
Food posts highlight the menu and quality
Lifestyle posts show vibe and space
Promotions drive people to come in
The overall goal is to attract attention and bring in customers
Top 3 Posts
—Caption—
Fresh, loaded, and made to order!
Exactly what you’re craving, stop by and try it today!
#HabibiCafe #Crepes #Foodie
—Caption—
Can’t choose between matcha and coffee?
Get the best of both, come in and give it a try!
#HabibiCafe #Matcha #CoffeeLovers
Email Marketing
Created a welcome email to convert new followers into in-store customers using a simple 10 percent incentive.
—Caption—
Your new go to spot in Oxford!
Whether it’s a quick stop or a long hang, come check it out!
#HabibiCafe #LocalEats #MiamiUniversity
